1994
THE CREATION
OF VIVA GLAM
THE FIRST GRAPHIC
FEATURING A BLUE
LIPSTICK ANNOUNCES
THE BIRTH OF
VIVA GLAM.

With words by M·A·C co-founder Frank Toskan, a bold
graphic is created to launch VIVA GLAM and the M·A·C
AIDS Fund. The campaign announced that every cent of
the selling price of VIVA GLAM Lipstick would be
donated to the M·A·C AIDS Fund to help fight HIV/AIDS.


Paint your world. The makeup artistry of trendsetting M∙A∙C Cosmetics meets the vision of Dubai-based French-Tunisian street artist and sculptor eL Seed. M·A·C eL Seed emboldens you to take control of your own image.