EYE PRIMERS Prolong the appearance of your stare with these eye prep essentials. HOME EYES EYE PRIMERS Prep + Prime 24-Hour Extend Eye Base LoadingEYE PRIMERS FAQS Learn More WHAT DOES AN EYE SHADOW PRIMER DO? An eye shadow primer extends the wear of eye shadows to keep them looking vibrant longer. Shop our face primers and lip primers to create a flawless base for your makeup looks. HOW TO APPLY EYELID PRIMER? Apply eye primer all over your eyelids with a fingertip or an eye shadow brush. Allow to dry for a minute before applying eye makeup. WHAT PRIMER TO USE FOR MATURE EYES? Prep + Prime 24-Hour Extend Eye Base. This eye primer keeps your makeup looking fresh and vibrant all day, and extends the wear of your eye shadow for up to 24 hours.