Her look today is simple but bold – a smooth, matte complexion accented with a striking red lip – but she reminisces about the days of getting all glammed up to go out in the early 2010s. “So many dark smoky eyes, glittery inner corners and frosted brow bones. I remember the obsession we had with frosted lips and foundation being three layers deep,” she says. “It was our alter egos we let shine at the time.” Hers still do.

“Being single makes me feel dangerous at the moment,” she says, puffing on a cigar-replica of her signature Lady Danger lipstick. “At some point you’re just like I gotta stay home – I can’t go out anymore – this is getting too messy,” she laughs after being asked how the name of her favourite shade relates to her real life. But that hasn’t stopped her from finding new ways to push the envelope – and Paint the Town Red.

Whether she’s lighting up the stage or setting the internet on fire for eating a M·A·C Lipstick on the red carpet of music’s biggest night, Doja Cat continues to dial up the heat with a little help from her “spiritual healer” – also known as – her lipstick.

“M·A·Cximal is all about the power of self-expression,” she says. “Be anything, anyone, anywhere, anytime.” With sixty-something shades to choose from, there are endless ways to swipe on a whole new personality.