27 YEARS OF GIVING A GLAM!
The glammest highlights, legendary faces and iconic shades from the feel-good history of M·A·C VIVA GLAM.GET THE LIPSTICK THAT GIVES BACK 100%
SPEAKS UP, SINGS
OUT AND FACES THE
WORLD IN HER VIVID
Sia has pushed the boundaries of pop music by raising her
own voice – and inspiring her fans to do the same. In 2018,
she unveiled a matte warm red Lipstick to support the
M·A·C AIDS Fund that dared to be loud.
ATTENTION IN HER
Fergie puts the “Boom Boom Pow” into beauty with her
call to arms to push forward on behalf of every man, woman
and child affected by HIV/AIDS.
A fashion darling and innovator, the International Queen
of Burlesque spread glam around the globe in her role as a
VIVA GLAM spokesperson.
IS A TOTAL
IN HER NEUTRAL
M·A·C Cosmetics celebrated its 10th anniversary
by naming the it-girl and New York style icon as one of
the latest spokespeople for VIVA GLAM.
$250K TO THE
Then-M·A·C President John Demsey presents a $250,000
check on behalf of the M·A·C AIDS Fund to the United
National Development Programme for its continued
efforts in the fight against AIDS in Africa, and to
launch a new AIDS initiative in Asia and the Pacific.
LOVE IN HER CREAMY
After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and Canadian
singer-songwriter sensation. The invitations to k.d.’s VIVA GLAM II
Lipstick launch party were designed as playing cards that
featured k.d. as queen.
SUPPORT VIVA GLAM
WITH FASHION IN THE
COLOUR OF VIVA
GLAM I LIPSTICK.
In 1995, fashion designers including Marc Jacobs,
Vivienne Westwood and Katharine Hamnett participated in
creating a couture colour collection showcasing the shade
of the original intense brownish red VIVA GLAM I Lipstick.
OF VIVA GLAM
FEATURING A BLUE
THE BIRTH OF
With words by M·A·C co-founder Frank Toskan, a bold
graphic is created to launch VIVA GLAM and the M·A·C
AIDS Fund. The campaign announced that every cent of
the selling price of VIVA GLAM Lipstick would be
donated to the M·A·C AIDS Fund to help fight HIV/AIDS.
IS FOUNDED BY
FRANK TOSKAN AND FRANK ANGELO.
From the start, Frank and Frank had a vision to
change their community through their passion for
makeup. “We developed a great lipstick colour we
called VIVA GLAM,” said Frank Toskan. “This little
lipstick gave people dignity and saved lives.”