Breakout star Alexa Demie debuts major new and revamped
formulas for eyes.

NEW DAZZLESHADOW EXTREME

•    Wet-like metallic finish
•    12-hour wear
•    Even colour payoff that stays colour-true

$24

SHOP

NEW EYE BROWS BIG BOOST FIBRE GEL

•    Microfibres create fuller, fluffier brows
•    24-hour gel formula
•    Eight smudge-proof, flake-proof, fade-proof shades

$28

SHOP

REVAMPED EYE SHADOW

•    Extreme colour payoff in a single swipe
•    Super-smooth glide
•    Variety of textures — from Matte to Frost

$19

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NEW
DAZZLESHADOW
EXTREME

Unleash supreme star power in high-shine metallic shades! SHOP

REVAMPED
EYE SHADOW

Focus on fame in our best-selling Eye Shadow — now drenched in even more colour. SHOP

NEW
EYE BROWS
BIG BOOST
FIBRE GEL

Give brows an instant mega-volume boost! This 24-hour gel formula builds, defines and shapes in eight unstoppable shades. SHOP

EYE SHADOW
GUIDE

Explore our Eye Shadow formulas to find the best texture and finish for you.
Dazzleshadow
Extreme
EYE SHADOW EXTRA DIMENSION
EYE SHADOW
DAZZLESHADOW DAZZLESHADOW
LIQUID
SHOP

Wet-like metallic finish

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12-hour wear

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Even colour payoff that stays colour-true

SHOP

Seven textures from Matte to Frost

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Rich colour payoff

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Can be used wet or dry

SHOP

High-shine texture

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Six-hour wear

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Hybrid formula

SHOP

3D glitter texture

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Colour-true payoff

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Cream-like formula

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Metallic and glitter textures

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Eight-hour wear

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Smooth, lightweight liquid formula

Find Your Next
Eye Shadow

Compare over 100 shades and 5 finishes.

START NOW

UP CLOSE
AND PERSONAL

Alexa Demie shares every step — from eyes to lips — for mastering her fierce,
screen goddess glamour.

WORKS WELL
WITH OTHERS

Essential tools to flawlessly or naturally groom, define and enhance brows. A wide range of hues to match any hair colour or to create your own.

EYE
BRUSHES

A selection of professional-quality brushes for the eyes featuring synthetic fibres. Tools to shade, blend, sculpt, define or line any part of eyes.

For softer colour application, select a soft, fluffy brush. For stronger colour payoff, select a firm, dense brush.